“The free version has all of the features that a small business owner would need, especially if their site is under 500 URLs. If there are any paid features that they feel like they’re missing out on, I can confirm that there are other free SEO tools out there to help fill in the gaps. The tool is updated very frequently and their customer support is well-liked. I’ve used Screaming Frog since the beginning of my SEO career and couldn’t recommend it more,” says Lauren Galvez, an SEO consultant.
It also checks technical elements like XML sitemaps, robots.txt directives, and response codes. Unlike cloud-based SEO platforms, Screaming Frog runs directly on your computer, allowing real-time access to crawl data as it’s collected. New users may feel overwhelmed at first because of the volume of data available and the number of tools packed into the platform. It’s also worth noting that for very specific needs (like rank tracking or technical audits) there are standalone tools that may SEO Anomaly go deeper than Semrush in just one area.
- Many SEO professionals rely on it as a core tool despite its price, which starts at $29/month for limited features and $129/month for full access.
- Features include crawling websites to find broken links, analyzing metadata, and reviewing site architecture.
- You’ll gain a closer look at how well everything is working together and easily compare analytics like site views and click-through rates.
- What’s cool about Jasper is how it uses multiple AI models that are specifically tuned for marketing.
My personal test of Rank Math (WordPress plugin)
SEMrush is a premier online visibility management SaaS platform, offering indispensable tools for ecommerce competitor analysis. Widely recognized in the industry, SEMrush empowers businesses to optimize their online visibility and gain a competitive edge in the ecommerce landscape. Older domains may get a slight edge in search engine rankings.
However, performing DIY SEO in some areas is easier with the help of the best SEO tools. Top SEO tools that Forbes Advisor recommends include Ahrefs, KWFinder, WooRank, Semrush and BrightLocal. The higher your rating and the more reviews you have, the higher you’ll rank in the local SERPs. You can monitor your reviews and respond to them manually, but this is time-consuming for any business. There are apps that can help you quickly submit your citations to a variety of directories and monitor your reviews.
Schema & Structured Data
We evaluated what types of users the different tools would be best suited for (new website owners, small and midsized businesses, and large businesses). We checked if they had mobile apps, extensive documentation for learning, and the ability to process large amounts of data. We also looked at their pricing plans and the variety of tools they offered. Overall, Clearscope is a valuable tool for individuals and organizations looking to enhance their content SEO potential with data-driven insights and optimization suggestions.
In addition to the tools mentioned above, there are several other noteworthy options that can enhance your SEO strategy. All-in-one tools are great for those who want a comprehensive view of their SEO efforts. These tools combine various functionalities, making it easier to manage multiple aspects of SEO in one place.
Affordable alternatives often deliver most of the essential functionality at a fraction of the cost of premium tools. This makes quality SEO accessible to businesses watching their budget. Good SEO tools don’t need to cost hundreds of dollars per month.
While Backlinko is famous for detailed SEO guides, they also share a variety of free SEO tools (some proprietary, some external). Occasionally, you might find a free mini-audit resource or checklist to help verify best practices. WordStream is well known for its PPC and keyword research resources. They also offer useful free SEO tools to help you find new keywords or fine-tune the ones you already target. If you like basing your SEO strategy on keyword intent, WordStream’s free resources are worth considering. It’s ranked as the #1 platform for AI SEO and is built to write and optimize for search engines with unparalleled ease.
They streamline collaboration between SEO professionals, content writers, and developers by providing centralized insights. It only shows data for your own site, so it’s not helpful for competitor research or keyword discovery beyond what you’re already ranking for. It also lacks backlink data and in-depth content optimization features. Historical data is limited to the past 16 months, and the interface can be a bit confusing for users who aren’t familiar with SEO terms. Local, mobile, social and global SEO tools are also available. We provide simple, professional-quality SEO analysis and critical SEO monitoring for websites.
The report will share whether your organic traffic has grown or declined, which keywords grew the most for mobile and desktop devices and more. The 7-figure content strategy we use to grow business’s content marketing channel to over $100k per month. Updated for 2025 with the latest AI strategies + apps working now. Backlinks are crucial for getting your website to rank well on Google. However, the outreach process is daunting and can feel a lot like cold calling. With BuzzStream, you can easily research the appropriate people, come up with effective email messages, and track who’s accepted each link request.